EPISODE · Jun 30, 2020 · 1H 9M
The Secret to Value-based Market Research - With Guest, David Allison
from The Leadership Contrarian · host Michael and Kathryn Redman
Michael and Kathryn interview David Allison, human behavior expert and bestselling author, about value-based market research. Learn the science and sociology behind surveys and why we often ask our audiences the wrong kinds of questions. If you are curious about how to better reach your target audience, then this is the episode for you!
What this episode covers
Michael and Kathryn interview David Allison, human behavior expert and bestselling author, about value-based market research. Learn the science and sociology behind surveys and why we often ask our audiences the wrong kinds of questions. If you are curious about how to better reach your target audience, then this is the episode for you!
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The Secret to Value-based Market Research - With Guest, David Allison
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