The Secrets To A Successful Membership Business With Robert Skrob
Episode 78 of the Rhodes To Wealth podcast, hosted by Joshua Rhodes, titled "The Secrets To A Successful Membership Business With Robert Skrob" was published on August 10, 2021 and runs 75 minutes.
August 10, 2021 ·75m · Rhodes To Wealth
Summary
From media streaming sites like Netflix to shaving products, the subscription-membership model has become a staple for almost every business out there. But what makes a successful membership business? Robert Skrob is the President/Owner of Membership Services Inc. and has studied the business for 27 years. He learned early on that it’s a waste to focus efforts on finding new customers without strategies in place to retain and engage the ones you already have. With a profound knowledge of memb...
Episode Description
From media streaming sites like Netflix to shaving products, the subscription-membership model has become a staple for almost every business out there. But what makes a successful membership business? Robert Skrob is the President/Owner of Membership Services Inc. and has studied the business for 27 years. He learned early on that it’s a waste to focus efforts on finding new customers without strategies in place to retain and engage the ones you already have. With a profound knowledge of member experience, Robert joins host Joshua Rhodes to discuss the secret to lifetime value, long-term membership, and more from his book, Retention Point: The Single Biggest Secret to Membership and Subscription Growth. Stay tuned and learn how to make your business unleavable.
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