The Sh*t We Hear on Tour

This week on Brick & Brand, we're talking about the moment where confidence gets tested, egos get bruised, and deals either come together… or quietly fall apart: the tour. What looks like "just walking a space" is actually a high-stakes performance. You're reading body language, translating side comments, managing expectations, and trying not to visibly panic — all while pretending this was the plan the whole time. We get into why touring is terrifying early in your career, why the most unhinged stories in commercial real estate always come from tour days, and the touring personality types every broker recognizes within five minutes. We also unpack what actually makes a tour productive — and why the best deals rarely come from perfect spaces, but from clients who can make a decision when things get real. Plus: Tour or No Tour — rapid-fire scenarios that test budgets, timelines, instincts, and emotional stability. If you've ever wondered how real estate decisions actually get made — under pressure, on the fly, and sometimes in uncomfortable silence — this episode is for you. Brands:  Soul Glow Med Spa - Listen to the episode to unlock an exclusive Soul Glow offering created just for Brick & Brand listeners! Joy Wellness Partners