The Social Side of Content Discovery: An App Entrepreneur's Story

The algorithm knows your history. It has no idea what you're in the mood for today.RealityMine® CEO Chris Havemann talks to Rohan Jacob, founder of Nokio, a social discovery app built around one counterintuitive goal: get users off the platform as fast as possible. Your decision about what to watch is the point, not how long you spend scrolling to get there.Rohan breaks audiences into three groups:▪️ The 1% who create and review▪️ The 9% who engage with that content▪️ And the 90% who just watch, quietly, without leaving a traceMost platforms optimize almost entirely for the top tier while the vast majority remains invisible to them.On AI, Rohan's take is sharp: recommendation tools can approximate preference, but they can't replicate social trust. Knowing what someone watched isn't the same as knowing what they'd tell you to watch.That gap matters well beyond streaming. Who are the 90% in your category, making decisions every week through conversations no platform can see?