The Startup Gambit Podcast - Ep.10 - Paul Fitzgerald

Paul Fitzgerald is the Founder & CEO of Salt & Pepper Media Inc a PR company specializing in press coverage for startups in Canada and the USA. which operates in Toronto, Montreal, Calgary, New York City, Los Angeles, Las Vegas, and San Diego. He’s also a columnist for Entrepreneur Magazine and a bunch of other business and tech publications. We talked to Paul about:Base strategies early stage businesses owners can employ to create a critical mass of good PR?What are some key ways to make a press release get the attention of the media?How to leverage the often forgotten local media as an effective means for marketingWhat are some of the current challenges facing the BIOPIC community in media representation and what can we do to shift that in a positive direction? Find your story, make it dynamic and unique Spend some time solidifying your story. Find what’s uniqueMassage the ideaConnect it to what’s topical. Run it by people you trust to be honest with you Don’t forget the local market. Getting on your local news radar can create a lot of buzz. Local news is a trusted source, and morning shows are always looking for positive stories to share. Pick up the phone.Most people don’t think about making a phone and connecting with those that can amplify your message.  Repurpose your digital content and push it across all platforms, use that to provide credibility when you’re connecting with news sources. Campaign highlight - are you creating jobs, are you funding.  Press Releases are still a thing depending on your business, a few well timed PR leading up to a launch or event can provide coverage to a lot of traditional news wires. Pro Tip: Don’t use technical language unless you’re writing for “rocketenginetoday.com”