The Startup Gambit Podcast Ep.3 - Jennifer 'Jenergy' Striegel

In our fourth episode, we got to chat with Jennifer “Jenergy” Striegel. Her nicknames include “Jane of Many Trades” and “Master of Dispute Resolution”. Jennifer shares how she got started in her journey, and how she has ended up pursuing conflict resolution in the marketplace as her purpose. In the mid- and post-covid climate, her role is especially important. In the course of our conversation, Jennifer touched on building a brand on a shoestring budget and bootstrapping some guerilla tactics to get awareness.  She discussed with us the details of her creative process. Here are the questions we grilled her with:What are some key strategies a business can utilize to build a brand with a lower budget?What are a few key things that if you had to spend money on you would?How do you build CSR into a business using a B-Corp structure from the outset?  How does that impact a brand and/or how can you leverage it?Is CSR a pillar of brand building?How do you keep CSR genuine? How do you keep CSR from coming across as marketing?Having worked in and built businesses on six of the seven continents, you’ve seen how location affects how businesses are built. What is one advantage to being in a big city? What’s an advantage of being in a small city or the country? What are some tools a business can use to access larger markets if they live in a rural area?What’s your number one takeaway for the listeners?