The Startup Gambit Podcast Ep.4 - Britt Dixon

Episode four of the Startup Gambit Podcast is our conversation with our dear friend Britt Dixon, a digital creator and social media marketer, specializing in storytelling, video production and business branding. Britt has routinely been able to recognize gaps in the markets and create content that positions the brands she works with as the solution for the formerly vacant space. brittdixon.caConnect with Britt on all the socials!Facebook.com/brittdixonmediaInstagram.com/brittdixonmedia/Pinterest.com/BrittDixonMedia/Twitter.com/brittdixonmediaBritt is a niche finding pro, she discusses:The importance of finding an untapped marketHaving a plan and strategy for social media, but also for your business is key. You should know where you want to go. But always stop, take a look around and adjust for how things are changing around you then, merge your strategy with the changing world around you.Have a strong network when you are starting a business. Keep in touch, create a roster of people that you can count on.Building your reputation in your niche area before you start your business can go a long way to having your first customers stick with you.  Key questions we asked Britt: What are things that all businesses must do from the get go to grow?You have a specific niche.  Is that important for all businesses?How can business owners prioritize which social media platforms to use?What do you do when a campaign isn’t working?Can you outline 5 tactics to build social media following?Know your Niche - don’t try to be an expert in everythingKnow your customerMake sure your social media content provides value - be a source informationShow the human side of your business. Be authentic and let them see the person behind the brand.Use the features or platform that is providing the most exposure. Right now that’s IG Reels“Don’t overthink everything, sometimes what become really popular can surprise you.” - Britt Dixon