The Startup Gambit Podcast - Ep.6 - Josh Law

This episode of the Startup Gambit podcast is filled to the brim with entrepreneurship gold. Josh Law, CEO of Only Co. and Co Founder of Go Fast Don’t Die, communicates perspective on picking a business partner, the skills needed to be an effective CEO, how to quantify your relationships as assets, creating a community that reliably converts to customers and more. Enjoy the episode, check out the show notes, let us know what stuck out to you and don’t forget to “Risk Happy”.Josh's companies:https://www.theonlyco.com/https://www.instagram.com/theonlyco.gram/https://www.gofastdontdie.com/https://www.instagram.com/gofastdontdie/ We talked with Josh about: How small businesses can leverage creative marketing to make a disproportionate impactWhat brand elements are essential to every business and why?Picking a business partnerThe power of building a community for your existing and potential customersStaying aligned with your core values as you scale. What is the most important trait of a great CEO? On your brand ideology:Go Fast Don’t Die is “Exclusively Inclusive”. It's good to have a cultural enemy, but remember to tear down ideology not people. On finding a business partner:When you have a partner, decisions become discussions. Weight the value of having a partner against what it takes to work with one. The best way to know if you can work with someone is to work with them.Who you work with will eventually overcome what you work onPersonality types shouldn’t be overlooked, here’s some Josh and his team have used.myersbriggs.orgdiscpersonalitytesting.comenneagraminstitute.com On making time for creativity and the entrepreneurship cycles:Take time to flex the muscle of creativity and plan your next steps. Earlier this year Josh took a 2 month sabbatical to think and do nothing (it was hard lol). CEO traits:You can’t test as much when you’re small so when your business is small, CEO’s must think “What is your business model and who is my customer?”The business changes at different levels, often to get to higher levels, someone else gets it there.  As a CEO you need to know the right person/people to get you there. You’ll eventually have to let go of the things you’re good at, this can be hard. Laziness and patience are different things. Books!Lincoln the Unknown by Dale Carnegie Shoe Dog: A Memoir by the Creator of Nike Focus on how you can risk being happy. You’ve got to be able to take on risk - that’s how the world changes.