The Startup That Became Essential to Gig Drivers

In Episode 105 of Founder In Progress, filmed in Monterrey, Mexico, we sit down with Dagoberto Cedillos, founder of Punto, a mobility platform built for gig economy drivers. Dagoberto shares how he went from working in energy and electric mobility in London to returning to Mexico to build a company focused on solving real-world transportation challenges.After COVID shut down his first startup, Dagoberto partnered with a local transportation group and launched Punto—starting with just 10 vehicles and growing to a fleet of 400+ serving thousands of drivers. By focusing on reducing costs, minimizing risk, and improving the driver experience, Punto has created a more flexible and sustainable way for people to earn income through platforms like Uber and Didi.This episode dives into the realities of building in emerging markets, balancing growth with profitability, and navigating the operational complexity of a physical + digital business. We also explore partnerships, the future of mobility (including electric and autonomous vehicles), and what it takes to build something that actually works in the real world.LEARN MORE about Dagoberto LinkedIn - https://www.linkedin.com/in/dagocedillos/ - https://www.linkedin.com/company/drivepunto/ Website - https://www.punto.app/ FOLLOW US on social mediaInstagram - https://instagram.com/2cmadeit/Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact