The Story Behind Ultra Violette's SPF Cult

Have you noticed everyone you know is raving about a beauty product in a bright blue bottle? From the You Beauty Facebook group to the beach to your mum’s bathroom cabinet, Ultra Violette is arguably the most popular brand of sunscreen in Australia right now. Our guest today happens to be one of the amazing women behind it, Ava Matthews. Long before Ava formulated Ultra Violette with her co-founder Bec Jefferd, she was working in beauty PR and product development for incredible brands like Rationale and Mecca, which means she knows her stuff when it comes to beauty. In this episode, Ava tells host Amy why she believes in a ‘less is more’ approach to beauty… except for blush. She can never have too much blush. Plus, Ava explains which Ultra Violette sunscreen is the one for you. And in our Spendy Savey segment, Ava shares her favourite perfume that makes her smell like “a cool, rich old lady”. The list of products mentioned in this episode are below;  Rationale Proceramide Cleanser, $96. https://www.rationale.com/products/proceramide-cleanser Rationale Immunologist Serum, $170. https://www.rationale.com/products/immunologist-serum  Rationale Super Antioxidant Serum, $162. https://www.rationale.com/products/super-antioxidant-serum Rationale Antioxidant Lipid Concentrate, $161. https://www.rationale.com/products/antioxidant-lipid-concentrate Rationale PhotoDynamic Day Cream SPF15, $172. https://www.rationale.com/products/photodynamic-day-cream-spf15 Ultra Violette Queen Screen SPF50+ Luminising Sun Serum, $47. https://ultraviolette.com.au/collections/all/products/clean-screen-lightweight-spf-serum Rationale Catalyst Serum, $160. https://www.rationale.com/products/catalyst-serum Rationale DNA Night Cream, $192. https://www.rationale.com/products/dna-night-cream Rationale DNA Eye Cream, $146. https://www.rationale.com/products/dna-eye-cream Ultra Violette Supreme Screen SPF50+ Hydrating Facial Sunscreen, $45. https://ultraviolette.com.au/collections/all/products/supreme-screen-spf-50-hydrating-facial-sunscreen Mecca Cosmetica Lit From Within Primer, $40. https://www.mecca.com.au/mecca-cosmetica/lit-from-within-primer/V-017504.html Charlotte Tilbury Hollywood Flawless Filter, $65 https://www.charlottetilbury.com/au/product/hollywood-flawless-filter-shade-3-light-medium Glossier Stretch Concealer, USD$18. https://www.glossier.com/products/stretch-concealer NARS Radiant Creamy Concealer, $48. https://www.mecca.com.au/nars/radiant-creamy-concealer/V-015503.html NARSissist Wanted Eyeshadow Palette, $94. https://www.mecca.com.au/nars/narsissist-wanted-eyeshadow-palette/I-031645.html Too Faced Sweet Peach Eyeshadow Palette, $78. https://www.mecca.com.au/too-faced/sweet-peach-eyeshadow-palette/I-023781.html NARS Eyeliner in Mambo, $38. https://www.mecca.com.au/nars/eyeliner/V-000819.html Hourglass Ambient Lighting Blush, $64. https://www.mecca.com.au/hourglass/ambient-lighting-blush/V-017576.html Benefit GALifornia Powder Blush, $54. https://www.sephora.com.au/products/benefit-cosmetics-galifornia/v/5g Westman Atelier Baby Cheeks Blush Stick, $80. https://www.mecca.com.au/westman-atelier/baby-cheeks-blush-stick/V-037303.html Kevyn Aucoin Volume Mascara, $45. https://www.mecca.com.au/kevyn-aucoin/the-volume-mascara/I-002418.html INC.redible Listen Hard Girl Liquid Lip Paint, $20. https://www.adorebeauty.com.au/inc-redible/inc-redibles-listen-hard-girl-liquid-lip-paint.html NARS Velvet Matte Lip Pencil, $43. https://www.mecca.com.au/nars/velvet-matte-lip-pencil/V-000490.html Dr. Lipp Original Nipple Balm for Lips, $25. https://www.mecca.com.au/dr-lipp/original-nipple-balm-for-lips/I-002577.html GlowByBeca Tanning Mousse, $39.95. https://glowbybeca.com/glow-shop/chocolate-tanning-mousse/ Luna Bronze Tan. https://lunabronze.com.au/ Loving Tan. http://au.lovingtan.com/ Le Labo Baie Rose 26 Parfum, $104. https://www.cosmeticsmegastore.com/au/baie-rose-26-by-le-labo-eau-de-parfum-05oz15ml-spray-new/p-41695819-85078057 Le Labo Musc 25 Parfum, USD$12.99. https://www.fragrancesline.com/products/musc-25-los-angeles-city-exclusive-perfume-fragrance-sample-decant Oribe Bright Blonde Shampoo, $68. https://www.adorebeauty.com.au/oribe/oribe-bright-blonde-shampoo.html Oribe Bright Blonde Conditioner, $69. https://www.adorebeauty.com.au/oribe/oribe-bright-blonde-conditioner.html Kristin Fisher Eyebrows. https://www.kristinfisher.com.au/ Spendy: A Personal Trainer. Savey: Visine Allergy Eye Drops, $8.49. https://www.chemistwarehouse.com.au/buy/8323/Visine-Allergy-Eye-Drops-15mL & Glossier Boy Brow, USD$16. https://www.glossier.com/products/boy-brow CREDITS Host: Amy Clark Guest: Ava Matthews Producer: Leah Porges GET IN TOUCH: Got a beauty question you want answered?  Email us at [email protected] or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here... https://www.facebook.com/groups/2112109512358240/ Want this and other podcasts delivered straight to your inbox?  Subscribe to our podcast newsletter...  https://www.mamamia.com.au/subscribe/ You Beauty is a podcast by Mamamia. Find more shows here .... https://www.mamamia.com.au/podcast/Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.