The Story Behind Wine Girl: Building a Wine Bar Brand During COVID

from Pitch & Tell · host Robyn Patterson

What does it take to turn a passion for wine into a nationally recognized brand?In this episode of Pitch & Tell, Robyn Patterson sits down with Amy and Trevor, the founders of Wine Girl, to discuss the journey from a small wine bar concept in Scottsdale to a rapidly growing brand with locations in Scottsdale, Napa, and San Diego.The conversation covers:How they discovered the Scottsdale location that launched Wine GirlOpening a brand-new business during the COVID-19 shutdownsExpanding into Napa and San DiegoThe challenges of scaling a hospitality brandBuilding a successful merchandise business alongside their wine barsTheir experience appearing on Shark Tank and how national media changed their business overnightThe role of PR, influencers, and social media in growing a modern brandLessons for entrepreneurs looking to break into hospitality, retail, or e-commerceAmy and Trevor also share candid insights about finding locations, navigating city regulations, creating products customers love, and why staying visible is critical in today's business landscape.Learn more about Wine Girl🍷 Scottsdale🍷 Napa Valley🍷 San Diego

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This episode is 35 minutes long.

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This episode was published on June 15, 2026.

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