The Story of Absolute Radio - A Brand Worth Fighting For

2001. A garden in Dublin. Three business partners are naming their radio consultancy. They choose "Absolute Radio International”. Little do they know how important that decision will become. Fast forward to 2007 and those people are at the iconic Virgin Radio and they make a difficult but decisive decision: rebrand. Absolute Radio is born but three days before launch, a legal challenge over the name threatens to throw all of their plans off course. This is a story of how courageous courage, curiosity and relentless optimism led to the creation of one the radio industry’s most well-known brands. This is the story of Absolute Radio - a brand worth fighting for. Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: (00:00) Introduction (00:31) The Initial Idea (02:18) The Rebranding (10:59) The Legal Battle (16:06) The Legacy