The Story of How One Woman Built a Media and E-commerce Empire

In this episode, we dive deep into the entrepreneurial journey of Elsa, a seasoned strategy consultant turned successful entrepreneur. Elsa shares her inspiring story of leaving a secure job in consulting to co-found multiple successful digital media and e-commerce ventures in the Middle East. She talks about the challenges and triumphs of starting and scaling businesses, the dynamics of working with a life partner, and the importance of resilience and adaptability in entrepreneurship. Highlights of the episode include:- Elsa's transition from engineering to strategy consulting and eventually to entrepreneurship- The founding and growth of Ounousa and Sohati, leading digital media platforms- Navigating the challenges of working closely with a partner in both personal and professional realms- Insights on pivoting from media to e-commerce with Loolia Closet and SohatiCare- The current growth phase and the complexities of expanding into new markets- Elsa's advice for budding entrepreneurs on building a strong team and finding the right co-founderTune in to hear Elsa’s valuable experiences and advice that are sure to inspire business students, entrepreneurs, and anyone looking to start their own venture. Don't miss out on this insightful conversation! #Entrepreneurship #Startups #BusinessSuccess #WomenInBusiness #Ecommerce #DigitalMedia #StrategyConsulting #Leadership #Innovation #PodcastEpisode