The Story of the Race that Nearly Broke the Internet

Every year, millions of Australians stop what they’re doing for four minutes to watch horse racing’s most iconic event, The Melbourne Cup. In 2015, how they watched that race was set to change. A bold idea was about to become a reality - for the first time, the event would be live streamed to mobile phones across the country. What had led up to this moment is a story of courage, curiosity and creativity. Of overcoming the odds to deliver, in just 100 days, something that had never been done before. The cost of failure? Enormous. The reward for pulling it off? The start of a new era in how live television is consumed.  This is the story of the race that stopped a nation - and didn't break the internet.  Welcome to The Relentless Optimist. The Relentless Optimist is a Meliora podcast. We believe better is always possible. Find out more: www.meliora.company This podcast is produced by 18Sixty - podcasts for ambitious brands. CHAPTERS: (00:00) Introduction  (01:10) The Bold Idea (06:26) The Streaming Rights (12:18) The Big Day (16:19) The Legacy