EPISODE · Dec 11, 2025 · 32 MIN
The Strange Inspiration Behind a $254,561 Sleep Headphone Breakout Success
from Masters of Crowdfunding · host LaunchBoom
Launch your product in the next 90 days 🚀 Start here: https://hubs.ly/Q03GjTdx0—Episode 56: Masters of Crowdfunding—In this episode, Keith Phillips shares with us the inspiration behind his $254K campaign, SomniBuds, and how pivoted his target audience through early testing.Links:Work with us: https://tinyurl.com/yzbnue7nKeith's Website:https://somnibuds.com/—Check out our other channels:@launchboom_official @LaunchBoom_Games What we cover: 00:00 Introduction00:44 Meet Keith / Somnibuds08:06 Creating the Perfect Prototype09:30 Why Crowdfunding 12:14 The Marketing Strategy17:34 Having a Massive Day 1 Launch24:06 Learnings and Beyond Kickstarter28:09 Advice for Creators
What this episode covers
Launch your product in the next 90 days 🚀 Start here: https://hubs.ly/Q03GjTdx0—Episode 56: Masters of Crowdfunding—In this episode, Keith Phillips shares with us the inspiration behind his $254K campaign, SomniBuds, and how pivoted his target audience through early testing.Links:Work with us: https://tinyurl.com/yzbnue7nKeith's Website:https://somnibuds.com/—Check out our other channels:@launchboom_official @LaunchBoom_Games What we cover: 00:00 Introduction00:44 Meet Keith / Somnibuds08:06 Creating the Perfect Prototype09:30 Why Crowdfunding 12:14 The Marketing Strategy17:34 Having a Massive Day 1 Launch24:06 Learnings and Beyond Kickstarter28:09 Advice for Creators
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The Strange Inspiration Behind a $254,561 Sleep Headphone Breakout Success
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