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The Stretch Lab Mirror Test: Are We Any Better?

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Summary

This solo episode digs into a simple but uncomfortable question:If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.It’s not about lying.It’s about expectations.And the fact that marketing preloads belief before a patient even walks through the door.???? Show Resources:* Free download: 7-Question Website Audit Checklist (coming soon)* Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms00:00 – Intro: It’s not about Stretch Labs00:20 – What this episode IS about: Your messaging01:10 – The fair critique of assisted stretching02:00 – Do PTs make similar promises?02:30 – PTs don’t lie… but we do imply03:15 – “Fix the root cause” vs “Eliminate pain”04:05 – Green, Yellow, Red: Claim spectrum explained05:10 – The 7-Question Website Audit06:30 – Why expectations matter more than outcomes07:20 – Stretch Studios aren’t evil — just better at messaging07:50 – Closing thoughts & CTA???? Sponsors:* Brooks IHL → brooksihl.org (https://www.brooksihl.org)* Empower EMR → empoweremr.com (https://www.empoweremr.com)* U.S. Physical Therapy → usph.com (https://www.usph.com)???? Subscribe & Follow:* Apple Podcasts → Link (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)* Spotify → Link (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)* YouTube → Link (https://www.youtube.com/@PTPintcast)* Instagram → @ptpintcast (https://www.instagram.com/ptpintcast)* LinkedIn → Jimmy McKay (https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/)* Website → ptpintcast.com (https://www.ptpintcast.com)

First published

01/04/2026

Genres

health fitness medicine science life

Duration

7 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

This solo episode digs into a simple but uncomfortable question:

If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?

Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.

It’s not about lying.

It’s about expectations.

And the fact that marketing preloads belief before a patient even walks through the door.

???? Show Resources:

  • Free download: 7-Question Website Audit Checklist (coming soon)
  • Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms

00:00 – Intro: It’s not about Stretch Labs

00:20 – What this episode IS about: Your messaging

01:10 – The fair critique of assisted stretching

02:00 – Do PTs make similar promises?

02:30 – PTs don’t lie… but we do imply

03:15 – “Fix the root cause” vs “Eliminate pain”

04:05 – Green, Yellow, Red: Claim spectrum explained

05:10 – The 7-Question Website Audit

06:30 – Why expectations matter more than outcomes

07:20 – Stretch Studios aren’t evil — just better at messaging

07:50 – Closing thoughts & CTA

???? Sponsors:

???? Subscribe & Follow:

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