The Surprising Data On Accounting Tech Adoption - Ian Phillips

As Head of Sales at Xero UK, Ian Phillips has direct and indirect access to thousands of accounting and bookkeeping firms, so he knows a thing or two about tech adoption.  Ian is an incredibly thoughtful and observant guy, who absorbs data, combines it with his own anecdotal experience and grounded common sense - and churns out incredible insights. So who better to sit down and discuss the hard data on UK accounting tech adoption. We discuss: 🔸 Xero’s 2023 accounting and bookkeeping industry insights report 🔸 How mid and large firms are out-performing small and micro firms on adoption 🔸 Insights that challenge our understanding of tech adoption - built on a combined 20+ years experience in accounting tech 🔸 The experience that new entrants to the accounting profession are (sometimes) getting Find Ian here: https://www.linkedin.com/in/ian-phillips-303288b/ https://twitter.com/Ipips101 Find the report here: https://www.xero.com/content/dam/xero/pdfs/accounting-and-bookkeeping-industry-performance-report-2023.pdf