The Swatch x AP Collab Already Failed... Just Not How You Think

The Swatch x Audemars Piguet collab dropped, and the secondary market told the real story fast — prices spiked toward $3,000–$4,000, then crashed back down within a week and a half. In this episode of Between The Lugs, Jason and Felix break down whether the Swatch x AP release was a failure, who actually got burned (hint: flippers and scalpers), why most serious watch collectors never wanted a pocket watch in the first place, and the rumor that AP losing the Royal Oak patent pushed this collaboration into existence. Then we read the meanest comments we've gotten — from "this channel is fake and run by actors" to complaints about cussing, Invicta takes, and a Reddit thread naming least favorite watch YouTubers. In this episode: - Wrist check: the Sortie BH-1000 and the Swatch AP Royal Oak in rose gold - What happened to Swatch x AP secondary prices after release - Flippers vs. actual collectors — who caused the chaos - Swatch's statement: it's NOT limited, production is ramping - Did AP losing the Royal Oak patent drive this collab? - Success or failure? Our honest verdict - Reading mean comments: "fake channel," Invicta defenders, the $50K first watch debate, and Reddit's roast JOIN THE WATCH BROS COMMUNITY: 💎 Win Watches & Get Exclusive Content → https://www.thewatchbros.com 🎙️ Subscribe to Between The Lugs → www.youtube.com/@betweenthelugs 📺 Main Channel → www.youtube.com/@thewatchbros 📸 IG Photo + Video Content → www.instagram.com/thewatchbros_ WATCHES / GEAR MENTIONED: Watch straps → https://amzn.to/496UOEp Watch rolls / storage → https://amzn.to/4qwkbW2 Spring bar tool → https://amzn.to/4pojc9c DISCLOSURE: Some links in this description may be affiliate links, which means we may earn a commission if you purchase through them, at no additional cost to you. TIMESTAMPS: 00:00 – Cold open: the Invicta problem 00:45 – Welcome to BTL Episode 31 01:20 – Wrist check: Sortie BH-1000 + Swatch AP Royal Oak 02:03 – Swatch x AP: what's happened since release 02:18 – The secondary market crash 02:44 – Flippers caused the chaos 03:43 – Swatch's statement: it's not limited 04:10 – Who this collab is actually for 05:02 – Did AP lose the Royal Oak patent? 05:42 – Final verdict: success or failure? 06:31 – Reading our mean comments 06:55 – "Most judgmental person on YouTube" 07:56 – "This channel is fake and run by actors" 08:53 – Our actual origin story 11:53 – The Invicta defender 13:14 – $3,000 Invictas on cruise ships 14:31 – "Stop swearing, kids are watching" 15:58 – "Who buys a $50K first watch?" 17:48 – "Watches don't make the man" 19:45 – Reddit names least favorite watch YouTubers 21:12 – Jason responds to the hate 24:00 – Why we started this channel 24:57 – Thank you + wrap up What was your favorite part — the pop swatch breakdown or the mean comments? Drop it below. #SwatchAP #AudemarsPiguet #RoyalOak #Swatch #WatchCollecting #BetweenTheLugs #WatchPodcast #LuxuryWatches #Invicta #Rolex #WatchCommunity