The Sway of Senses: How Sensory Marketing Influences Our Purchases

from Why We Buy: The Science of Shopping Psychology · host RhythmStudio

Dive into the fascinating world of sensory marketing and discover how our five senses - sight, sound, smell, taste, and touch - play a pivotal role in our purchasing decisions. We'll explore the science behind sensory cues, how they're used in retail and online environments, and the psychological impact they have on our consumer behavior. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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This episode is 13 minutes long.

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This episode was published on April 1, 2025.

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