The “Sweet Old Lady” Discount Is Costing You Money

You say you charge one rate…but do you actually?In this episode, we’re calling out a sneaky pattern we see all the time:stylists who confidently state their pricing—until a “sweet little old lady” sits in their chair.Suddenly the rules change.The price drops.And the boundary disappears.We’re breaking down:→ Why this happens (hint: it’s not generosity, it’s discomfort)→ How undercharging certain clients creates inconsistency in your business→ The long-term impact on your income, confidence, and boundaries→ What it actually looks like to charge your rate—across the boardBecause this isn’t about being cold or uncaring.It’s about building a business that’s fair, sustainable, and honest.If your pricing changes depending on who’s in your chair…this episode is going to hit.Want more from DTH? Join the Hairdresser Business Club and grab 2 weeks free to get started. https://www.destroythehairdresser.com/offers/DbMChf8w/checkout