The Truth About Aftermarket Sales (and Why You’re Down) — MidwayPlus, Margins & Q4 | EP015

Brian Lounsberry (ex-Motovicity CEO, now CEO of MidwayPlus) breaks down what’s really happening in the automotive aftermarket: a live market index, why some brands win while others slide, and the ops fixes (not hype) that move revenue. We dig into B2B vs B2C, channel margins, packaging, seasonality, Cyber Week strategy, and what private equity is actually doing next. Hosted by Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting).Highlights:The market is down overall and how MidwayPlus’ index shows whether you’re beating or lagging the trend.What winning brands have in common (behavior changes, not excuses).What MidwayPlus actually is (and why it makes B2B as easy as buying coffee).B2B ≠ B2C: buyers aren’t “shopping”; they’re completing a task. Optimize for speed and trust.Channel margins: manufacturer, retailer, dropshipper, and WD... the real numbers.Packaging & fundamentals: why flimsy boxes cost you customers.Seasonality curve + Q4/Cyber playbook for performance parts.Chapters:00:00 Intro & market index04:30 What MidwayPlus does for manufacturers12:10 B2B vs B2C: design for utility18:45 Channel margins (real talk)25:10 Packaging & ops that actually move revenue33:00 Seasonality curve + Cyber Week plan40:00 PE, demand gen, and marketing that compounds47:00 Closing takeawaysSubscribe for weekly episodes that help you grow a modern automotive business.