The Truth About Miami's Sushi Scene | Sokai Sushi

Sit down with the founders of Sokai Sushi, Jesus Leon and Jesus Meneses, as they reveal their journey from a single location to Miami's beloved sushi empire. Get an insider's look at the restaurant industry as they discuss their innovative omakase concept, pricing challenges, and what really goes on behind the sushi counter. From exposing restaurants serving fake fish to navigating employee dynamics and the evolving Doral food scene, this candid conversation offers a fresh perspective on what it takes to build a successful restaurant brand in Miami's competitive market.Sokai Sushi:Instagram: https://www.instagram.com/sokaisushibar/Website: https://sokaisushi.com/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro0:45 About Sokai Founders2:04 How They Started6:32 New Omakase Concept8:59 Who Comes Up with Menu9:58 Competition11:08 Marketing13:55 Managing Costs16:49 Rising Prices18:43 Top Sellers21:21 Franchising24:37 Restaurants “Faking” Their Fish28:40 Managing Multiple Locations 29:39 Busiest Time33:48 Doral Food Scene35:05 Stealing Employees40:10 Tipping46:43 Catering48:07 Future Plans for Sokai48:55 Top Restaurants in Doral52:39 Outro