The Truth About Passive Income from Online Courses (For Solopreneurs)

Passive income from online courses is a lie. At least the way course gurus sell it to solopreneurs.You followed the launch formula. Built your list. Sent the emails. Did everything the gurus told you to do. And you got almost no sales.In this episode, I share the story of my first course launch. $2,000 spent on a program. Six weeks of work. 2,000 people on my list. One sale. I break down why this happens to most course creators and what actually works instead.You'll learn:Why the success stories you see are cherry-picked from the top 5%The real reason launch-focused programs fail most studentsWhat "passive income" from courses actually looks likeThe one question you need to answer before building anythingThe truth is, you can build something where your work multiplies if you start in the right place.I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses from scratch, and I help fully booked coaches build group programs that deliver real results for their clients and scale their business without adding more hours. Ready to build a course that works? Book a free Program Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/Note: This episode was recorded under the show's original name, Course Creation for Solopreneurs. The podcast is now called Program Design for Coaches. The name changed to better reflect what's actually working in the coaching space right now. Group programs where the coach is present and involved are what's selling, and that's the direction this show has moved. The instructional design principles in this episode apply whether you're building a course or a group program, so everything you hear still works. Send me a message!