EPISODE · Apr 3, 2026 · 8 MIN
The Two-Call Close: How to Stop Overwhelming Prospects and Start Closing Them
from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli
If your close rate isn't where you want it to be, the problem might not be your pitch. It might be that you're trying to do too much on the first call. In this episode, I break down why pulling up a 40-slide deck before someone even knows your name is killing your deals, and what to do instead. I share the two-call close process I use with my coaching clients, including a story about a car saleswoman who completely changed how I think about giving prospects breathing room. One of my coaching clients used this process all year and had exactly one person say no. I'll walk you through exactly how it works so you can start closing more without ever feeling like you're being pushy.
What this episode covers
If your close rate isn't where you want it to be, the problem might not be your pitch. It might be that you're trying to do too much on the first call. In this episode, I break down why pulling up a 40-slide deck before someone even knows your name is killing your deals, and what to do instead. I share the two-call close process I use with my coaching clients, including a story about a car saleswoman who completely changed how I think about giving prospects breathing room. One of my coaching ...
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The Two-Call Close: How to Stop Overwhelming Prospects and Start Closing Them
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