The Unknown Process of Creating a Hair Extension Company with Anianne Rivera

Today’s episode of The CEO Stylist reveals the secrets and challenges behind creating a successful hair extension company as international guest, Anianne Rivera, the gothic-inspired mastermind behind Mourning Hair, joins Yovanka Loria and Kirsten Harris to share her experience with starting a hair extension line. The women discuss the oversaturation of the American market, the unexpected costs of creating an extension product, how bad batches happen, and the things the hair factories aren’t telling you. From the shock of minimum order quantities to the importance of maintaining product integrity, Ani’s insights offer a look into the industry for anyone eager to break into the world of hair extensions. Key Highlights: The Untold Journey: Discover the behind-the-scenes of launching and sustaining a successful hair extension company. Yovanka and Ani take us through the unforeseen hurdles and emotional highs and lows of establishing an extension brand. Listen to their struggles, like shedding tears over imperfect weft colours, negative customer feedback and maintaining a reputation for quality. Insider Secrets Revealed: You have probably heard of Russian ‘Slavic’ hair, right? But did you know that most of the time this hair is not actually Russian? Learn about the myths surrounding 'European' and 'Russian' hair as the women expose hair factory secrets, and the production side of extensions. Learn about the "ABCs" of hair quality, and what truly goes into crafting extensions that stand the test of time. This episode is a must-listen for salon owners, hair stylists, and anyone curious about the real story behind hair extension brands. Did you find this episode useful? For more like this, join our CEO Stylists community below ↓   Instagram: @theceostylistpodcast Yovanka: @yovankaloria Kirsten: @bdbgroup.aus   Connect with Ani Visit Instagram: @coach.anianne @mourning_hair OR Visit https://www.anianne.com/   Connect with Kirsten Visit: https://lnk.bio/bdbgroup.aus   Interested in learning more about YL Education? Explore opportunities here: https://yovankaloria.com.au/apply-now/)   Find a YL Stockist Near You Discover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/