The UX Name Game: Meet Don Norman

from UX with a side of Swathi · host Swathi Susarla Your design buddy

What if I told you “UX” only got its name in the 1990s? In this episode, we rewind to the moment Don Norman introduced the term and redefined how we think about design.From Apple’s early computers to his legendary book The Design of Everyday Things, Norman showed the world that good design isn’t about blaming users it’s about creating experiences that guide, delight, and just make sense. We’ll unpack his famous ideas affordances, signifiers, and feedback while laughing at some hilariously bad design fails we’ve all struggled with.Get ready for a fun, story-driven dive into the dawn of modern UX, and discover how one man gave our field its name and changed design forever.Stay tuned Episode 2 drops soon. Wait for it!

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This episode was published on September 23, 2025.

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