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The Value Gap - Do or do not. There is no try.

EPISODE · Apr 23, 2025 · 39 MIN

The Value Gap - Do or do not. There is no try.

from The Fractional CFO Show with Adam Cooper · host Adam Cooper

This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services.Some of my personal highlights from the conversation include:✅ Why clients struggle to see your worth.✅ The sweet spot between “art and science” when selling services.✅ The importance of systemising delivery with repeatable frameworks.✅ Tools to turn advisory chats into valuable and commercial outcomes.✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally.This one's packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value... but did I explain it well enough?”Business Book Bonus Section:The Grapes of Wrath: https://amzn.eu/d/4SCeJHpWhat Got You Here Won't Get You There: https://amzn.eu/d/3n48q3K

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The Value Gap - Do or do not. There is no try.

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