The Value of VARs: Strengthening Sales through Channel Partnerships

Welcome to Episode 20 of Altar of the Demo Gods, where hosts Keith Wilson and John Morton dive into the world of channel partnerships and the role of Value-Added Resellers (VARs) in sales engineering. This episode explores the importance of building and maintaining strong relationships with channel partners and how they can impact your sales strategy. Key Highlights: Understanding the different types of channel partners and their roles. Strategies for identifying and selecting the right channel partners. The importance of education and training in building successful channel partnerships. Real-world experiences and tips for managing channel partner relationships.