The Value Of Your Archive

The Value Of Your Archive Welcome to another powerful communication podcast from Comsteria, hosted by Colin Kelly. Every business is, to some extent, in the content business, requiring written content, video, and audio to populate social media, bring internal communications to life, and drive specific business objectives. While many businesses are realizing that content holds real financial value, they often get caught in the cycle of having to create material from scratch. In this episode, Colin encourages clients to think about the immense value of their content archive. Drawing lessons from television and radio—industries that have long understood that they do not always need to create things from scratch—we explore how to maximize the value of your existing materials. You will learn how to ensure your content has a proper lifecycle by recycling and repurposing it across different formats, instead of just putting it out once and crossing your fingers. We discuss how to evaluate content to determine its ongoing value, where else it can be used, and when. The archive can contain "real gold", including material that was never even published. However, this value is only realized if the archive is properly managed and used. We detail the essential disciplines needed for an accessible archive, including: Labeling and tagging content correctly at the moment of creation. Ensuring content is stored securely, accessibly, and backed up (offline, offsite, and potentially in the cloud). Creating a non-laborious, searchable system so you can turn things around quickly and repurpose them. Whether you are digitizing materials from 20 or 50 years ago, or just starting good practices today, this podcast offers quick thoughts and insights on how to transform your content archive from mountains of forgotten stuff into a crucial business asset.