EPISODE · Apr 1, 2026 · 37 MIN
The Viral Ad Strategy Behind This Card Game’s Success
from Masters of Crowdfunding · host LaunchBoom
In this episode we catch up with Logan Fitz of Glasshouse Games to discover how a pandemic era idea grew into a successful card game. We go behind the scenes of Whisker Wars’ humor and relatability-driven pre-launch strategy and the marketing campaign that raised over $150K on Kickstarter. Links:Work with us: https://tinyurl.com/mrxke3ncWhisker Wars: https://www.glasshousegames.co/whisker-wars
What this episode covers
In this episode we catch up with Logan Fitz of Glasshouse Games to discover how a pandemic era idea grew into a successful card game. We go behind the scenes of Whisker Wars’ humor and relatability-driven pre-launch strategy and the marketing campaign that raised over $150K on Kickstarter. Links:Work with us: https://tinyurl.com/mrxke3ncWhisker Wars: https://www.glasshousegames.co/whisker-wars
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The Viral Ad Strategy Behind This Card Game’s Success
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