The Vitamin Shoppe Achieves Texas-Sized Sales Growth

Vitamin Shoppe just reported Texas-sized sales growth, but that isn’t the only Texas news the specialty supplement retailer recently shared! I'll utilize the 2021Q2 Franchise Group (NASDAQ: FRG) earnings report and conference call to provide segment-level financial details for The Vitamin Shoppe. More importantly, I'll supply you with a range of insights and updates surrounding The Vitamin Shoppe key topics such as, Franchising Strategy, International Expansion, Sponsorship Activity, Merchandising Strategy, and M&A Activity. While 27% YoY growth and 45% in-store positive comps will not be sustainable long-term, The Vitamin Shoppe is executing at a high-level within a CPG category that is in high-demand. Maybe the most impressive stat of this quarterly performance was that they grew QoQ sequentially, as the first quarter is usually the strongest quarter in terms of revenue with the New Year’s resolution crowd spending on supplements. At a run rate now at around $1.2B, it would bring them back to the 2014-2016 revenue height of company but achieved with a smaller store fleet. Since The Vitamin Shoppe is shielded in the public markets by the Franchise Group ownership, its turnaround hasn’t been front and center, but overlooking it would be a mistake. The Vitamin Shoppe Franchising Details = https://youtu.be/BKZW1dwnfUQ