The Weird Way They Sell Land in 3 Weeks (Chloe and Evan Bollier Interview)

Abi Asija sits down with Chloe Bollier and Evan Bollier, founders of a land investing business focused on buying and selling vacant land across Florida. The conversation centers on a core constraint many founders face: limited time and bandwidth. While most operators try to scale by adding people, Chloe and Evan explore a different path by replacing operational load with systems, automation, and AI.Key Insight: Scaling does not always require more leads or more team members. In many cases, the bottleneck is inefficient systems and unnecessary human involvement in repetitive tasks. By building AI-driven workflows and focusing only on high-value touchpoints, they have created a business that generates consistent revenue with minimal hands-on time.They break down their acquisition strategy, which relies heavily on direct mail with blind offers and a counteroffer mechanism. Instead of chasing every lead, they prioritize motivated sellers, including probate and messy title situations that many investors avoid. By leveraging strong attorney relationships and structured processes, they turn complexity into opportunity while controlling downside risk.On the sales side, they reveal that nearly all of their deals come from Facebook Marketplace. Their approach is simple but intentional: multiple active accounts, consistent posting cadence, fast response times, and listings that feel human rather than corporate. They emphasize that authenticity, real photos, and conversational selling outperform polished marketing in this space.A major differentiator in their business is their AI-first operational model. They use automation across email, inbound calls, CRM workflows, and customer follow-up. Instead of hiring large teams, they train AI agents to handle repetitive communication, qualify leads, and manage backend processes. This allows them to operate the business in just a few hours per week while maintaining a high level of responsiveness and customer experience.They also share lessons from challenges, including high default rates in 2025, and how they adapted by improving follow-up systems, relisting strategies, and maintaining consistent deal flow. Their focus remains on building a sustainable business that supports their lifestyle rather than maximizing scale at all costs.Viewers will walk away with a clear understanding of how to build a lean, automated land investing business, how to use AI as a force multiplier, and how to dominate a niche sales channel like Facebook Marketplace. As Chloe and Evan explain, their website is paradiseparcels.com, and their emails are [email protected] and [email protected]. Just reach out to them directly, and they can set something up or go on the website and book a time.