The Whole Foods Rebellion | Vision Quest | 1

When Texas hippie John Mackey opens an organic supermarket, he gets high on running a business. But when his ambitions sink its profits, sparks fly between him and his co-founders. They clash over the question of whether to chase a bigger dream or enjoy the money they’re already making.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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When Texas hippie John Mackey opens an organic supermarket, he gets high on running a business. But when his ambitions sink its profits, sparks fly between him and his co-founders. They clash over the question of whether to chase a bigger dream or enjoy the money they’re already making.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode is 36 minutes long.

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This episode was published on April 16, 2025.

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