Theme parks: Unlock growth synergies through revenue management

Although the customers of your theme park appreciate the vertiginous descents of your attractions, and love to be surprised by exotic experiences, your business would doubtless like to evolve in a less emotionally intense, more stable financial universe, with high and predictable incomes throughout the opening period. Allowing your sales and marketing teams to acquire or strengthen their revenue management skills involves a modest expense with a high return on investment. This contrasts with other methods of increasing revenue for tourist attractions worldwide that con- sist of gigantic reception capacities and enormous investments that must be constantly financed over the long term. In contrast, revenue management allows you to achieve more turnover with the existing infrastructure, to increase average spending per visitor in high season, and increase your occupancy in off-peak periods.