This is the Golden Age of Marketing

from B2B Marketing Needs Don Draper · host True

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.We discuss:The challenge of marketing to marketersWhat B2B marketers can learn from sales-focused modelsAdvice for B2B brands facing a likely economic downturnHow big brand campaigns can drive short-term salesWhy now is the ‘Golden Age’ of marketing

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This episode was published on January 31, 2023.

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