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This is the Golden Age of Marketing

Episode 7 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "This is the Golden Age of Marketing" was published on January 31, 2023 and runs 20 minutes.

January 31, 2023 ·20m · B2B Marketing Needs Don Draper

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Episode Description

Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.

Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.

We discuss:

  1. The challenge of marketing to marketers
  2. What B2B marketers can learn from sales-focused models
  3. Advice for B2B brands facing a likely economic downturn
  4. How big brand campaigns can drive short-term sales
  5. Why now is the ‘Golden Age’ of marketing

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