This One Report Could Add $50K/Month to Your Dental Practice

In this episode, Chris breaks down one of the most overlooked — and most expensive — numbers hiding inside your practice management software. It’s called Unscheduled Treatment Value (UTV)… and ignoring it could be costing your practice tens (or even hundreds) of thousands of dollars every year. Most dentists focus on new patients and marketing — but the real growth opportunity might already be sitting inside your system. 💰 What Is Unscheduled Treatment Value (UTV)? UTV represents diagnosed treatment that patients agreed to — but never scheduled. You’ve heard it before: “I’ll think about it.”“Let me check my calendar.”“I’ll call back.” They rarely do. When you multiply that across your entire patient base, that number can easily reach: $200,000$400,000Even $1M+ in diagnosed but unscheduled dentistry And most practices never look at it. 🖥️ How to Pull the Report Chris explains how to find this inside common systems like: DentrixEaglesoftOpen Dental Search for: “Unscheduled Treatment”“Outstanding Treatment Plan” Then: 1️⃣ Filter to Active Patients Only 2️⃣ Look at the total dollar value 3️⃣ Review it daily 🔥 Break It Into 3 Buckets 1. Hot Leads (Last 90 Days) These patients recently said yes. Action: Assign a team member to personally call 5 patients every morning.Keep it simple and helpful — not pushy. 2. Warm Leads (90 Days – 1 Year) Action: Send an automated text campaign.Mention unscheduled treatment.Remind them about insurance benefits resetting. 3. Cold Leads (1+ Year) These patients likely need re-examining anyway. Action: Offer a complimentary re-evaluation.Get them back in the chair.Restart the conversation. 🧠 Why Checking This Daily Changes Everything When you see the number every morning, it creates: AccountabilityFocusOwnershipA proactive culture Instead of waiting for the phone to ring, you’re working from a list of people who already said yes. 🎯 Set a Weekly Reduction Goal Example: If your UTV report shows $350,000, set a goal to reduce it by: ➡️ $10,000 per week (That’s 1–2 cases.) Small weekly wins compound fast. 💡 The Big Takeaway The best new patient isn’t the one you haven’t met yet. It’s the one already in your system. Make this a daily habit: Pull the reportShare the number with your teamMake five phone calls Do it consistently and this one shift alone could add $20,000–$50,000 in monthly production. _________ 📥 Free Resource: Schedule a free strategy session with Kickstart Dental Marketing → Book Here. https://kickstartdental.com/get-in-touch/ 🛠️ Tools & Tips: SmartFollow™ – Automated lead follow-up CallGuard AI™ – Review & coach call performance PatientLine™ – AI phone assistant for overflow and after-hours 💬 Let’s Talk Strategy: 👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/ _________________________________________________________________________ Join Our Facebook Group! https://www.facebook.com/groups/nobsdentalgrowth Check us out! https://kickstartdental.com/get-in-touch/ Follow us for daily tips, tricks and growth hacks for YOUR practice! https://www.instagram.com/kickstartdental/ https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________ Want to work with KickStart Dental to GROW your dental practice? Contact: [email protected] Episode ideas? Guest Inquiries? Contact: [email protected] _________________________________________________________________________