This Story Shares How You Built Your Business (and protects it) | Ep 11

Send us Fan MailWe show how a founder story becomes a trust and referral engine when it centers on one pivotal moment, a clear villain, real stakes, and a hard choice. We share the framework and prompts to help you write a story others can retell and that naturally leads to your offer.• what a founder story is and is not• why stories beat resumes for trust and recall• common mistakes like vague claims and trauma dumping• naming the villain your audience cares about• raising stakes that show what is on the line• making the risky choice that creates tension• showing the messy middle with proof and lessons• stating the outcome and mission that drive your work• using prompts to draft and tighten your story• tying the story cleanly to your offerIf you haven’t already, write us a review where you listen to your podcast, give us some feedback, and let me know what you need to make your story the one they rememberSupport the show