Thriving in the Future

How do some companies survive for decades while others vanish in months? In this episode, we dive deep into the mechanics of business reinvention and the "Phoenix" mindset.This video is part of our exclusive backstage interview series at Nordic Business Forum 2025. Now in its 4th season, we bring you the brightest minds in leadership and innovation to help you navigate a rapidly changing world.🎙️ Featured ExpertsIn this episode, we sit down with three world-class thinkers:- Peter Hinssen: Renowned author and serial entrepreneur, expert on the "Never Normal."- Diana Kander: Innovation strategist and New York Times bestselling author.- Risto Siilasmaa: Former Chairman of Nokia and founder of F-Secure.🚀 Key Takeaways- Unicorns vs. Phoenixes: Why it’s harder (but more rewarding) to reinvent an existing company than to build a new one from scratch.- The Power of "No": Diana Kander explains the "Reverse Resume"—judging your growth by the opportunities you turn down to stay focused on what matters.- Mindset over Technology: How Microsoft’s transition to a growth mindset under Satya Nadella serves as the ultimate blueprint for transformation.- The King Kong Trap: Why big, "loud" companies are often just one step away from becoming dinosaurs.- Constant Iteration: Risto Siilasmaa shares how to treat business like a ship at sea—constantly course-correcting based on real-time data rather than rigid plans.- The Blank Sheet of Paper: Why experts often fail to innovate and how to reimagine your business from version 2.0.