Tim Lightbourne: Invivo Co-founder on NZ wine hitting a 10 year record shipment to the UK

The UK can’t seem to get enough of New Zealand wine.  Latest data shows Sauvignon Blanc shipments hit a 10 year high – with 13.2 million bottles sent over summer.  Exports are up 21% year on year, New Zealand now commanding around half of the $2.5 billion UK Sauvignon Blanc market, valued at NZ$1.37 billion.  Invivo Co-founder Tim Lightbourne told Mike Hosking there’s been a shift in the UK away from heavy reds, with Sauv becoming the go to over things like Malbec, Shiraz, and Merlot.  Plus, New Zealand wines are a premium to the category, he says, selling for about 17% more than the average bottle.  LISTEN ABOVE See omnystudio.com/listener for privacy information.