Tokenizing Real Estate and Rethinking Talent – Laurel Djoukeng episode artwork

EPISODE · Jul 18, 2025 · 41 MIN

Tokenizing Real Estate and Rethinking Talent – Laurel Djoukeng

from How They Win · host Romain Osman

In this episode, Laurel Djoukeng, founder of Sparc and KeyPath, Laurel Djoukeng, shares his journey from Wall Street to building two purpose-driven ventures. He talks about launching a tech-enabled talent platform while in grad school, the reality of bootstrapping, and how he’s now building a fintech startup to tackle home ownership through real estate tokenization. Laurel also opens up about what didn’t work, lessons in customer acquisition, and why staying lean is a superpower.🔗 Find Laurel Djoukeng here:LinkedIn: http://www.linkedin.com/in/djoukengSparc: https://sparc.world/KeyPath: https://keypath.ai/🎙 Connect with Romain Osman:LinkedIn: https://www.linkedin.com/in/romainosman/Website: https://fiveelement.co/

In this episode, Laurel Djoukeng, founder of Sparc and KeyPath, Laurel Djoukeng, shares his journey from Wall Street to building two purpose-driven ventures. He talks about launching a tech-enabled talent platform while in grad school, the reality of bootstrapping, and how he’s now building a fintech startup to tackle home ownership through real estate tokenization. Laurel also opens up about what didn’t work, lessons in customer acquisition, and why staying lean is a superpower.🔗 Find Laurel Djoukeng here:LinkedIn: http://www.linkedin.com/in/djoukengSparc: https://sparc.world/KeyPath: https://keypath.ai/🎙 Connect with Romain Osman:LinkedIn: https://www.linkedin.com/in/romainosman/Website: https://fiveelement.co/

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Tokenizing Real Estate and Rethinking Talent – Laurel Djoukeng

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This episode was published on July 18, 2025.

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In this episode, Laurel Djoukeng, founder of Sparc and KeyPath, Laurel Djoukeng, shares his journey from Wall Street to building two purpose-driven ventures. He talks about launching a tech-enabled talent platform while in grad school, the reality...

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