Tom Allen - How to build, grow and monetize an AI B2B newsletter

from Andy Austin - Scaling Newsletters and Consumer Businesses · host Andrew Austin

In this episode, we sit down with the founder of The AI Journal, a leading B2B tech and AI newsletter boasting over 100,000 monthly readers and 2 million monthly social views. With four years of newsletter-building experience, our guest takes us through the evolution of The AI Journal—from its early vision to its current success. We explore the strategies behind gaining the first 1,000 subscribers, navigating monetization challenges, and standing out in a sea of AI content. Discover the biggest lessons learned about growth and revenue, how to avoid common newsletter pitfalls, and what’s next for this thriving publication. Where to find Tom:• LinkedIn: https://www.linkedin.com/in/tom-allen-515058b7/?originalSubdomain=uk• Twitterhttps://x.com/tom_aijNewsletter: https://t.co/pdscwAcbVF—Where to find Andy Austin:Newsletter Growth Agency:Adsora.com• X: https://x.com/andyaustinads• LinkedIn: https://www.linkedin.com/in/andyaustinadsora/• Newsletter: https://positiveuniteconomics.com/subscribe—For inquiries about sponsoring the podcast, email: [email protected]

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This episode is 1 hour and 12 minutes long.

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This episode was published on March 4, 2025.

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