Tooru boosts buy-and-build strategy with Mylky deal

Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the deal to buy Mylky BV, a Dutch e-commerce business that sells small home appliances enabling consumers to make their own plant-based milks, and how it fits into the company’s broader growth strategy. Livingston outlined how Mylky has achieved rapid success, growing to €9 million in revenue within just two years. He attributed this to the product’s unique technology, strong intellectual property, and highly effective direct-to-consumer marketing approach across Europe. He said, “Mylky in a very short space of time has… grown exponentially,” highlighting the strength of the brand’s execution and market fit. The acquisition, valued at £12 million, was structured to minimise risk while leveraging Mylky’s profitability, cash position, and subscription-based business model. Livingston emphasised the importance of recurring revenue streams, including ingredient subscriptions and potential cross-branding opportunities with Pulsin. The deal also brings access to a customer base of over 70,000 users, which he described as a valuable asset for future growth. Looking ahead, Livingston identified the UK as a major untapped opportunity. The company plans to launch Mylky in the region through a co-branded strategy with Pulsin, supported by data-driven marketing and consumer insights gained from other European markets. For more insights, visit Proactive’s YouTube channel, like this video, subscribe, and enable notifications for future content. #TooruPLC #Mylky #Acquisition #UKMarket #FoodTech #SubscriptionBusiness #DTC #GrowthStrategy #Pulsin #InvestorNews #ConsumerBrands #BusinessGrowth #M&A