Top Trends in Effective Paid Media

A core driver in higher education enrollment marketing is paid media, spanning programs, audiences, platforms, and goals. This Innovating Enrollment Success episode dives into what’s working right now for paid media and the elements needed to engage real prospective students in real time. Director of Paid Media Mike Collins and Manager of Paid Media Cody Arnold share their insights and expertise on multiple college and university campaign strategies to best engage prospective students.This episode addresses:Ways to define and deliver continued paid media success Current trends generating meaningful enrollment resultsDifferent campaign goals/strategies for different audiences When and how to market content like the cost of collegeEvolving trends and technologies for new demographicsCody Arnold is on LinkedIn. Mike Collins is on LinkedIn.