Toucher quand on ne peut pas toucher : le rôle des technologies haptiques durant le shopping en ligne

from Transformation Digitale · host FNEGE MEDIAS

L’anticipation technologique est un préliminaire pour comprendre les changements sociaux. Les adaptations liées à la COVID 19 affecteront durablement les distributeurs et les clients pour les années à venir. Cet article explore l’utilisation des technologies de retour haptique dans la décision pré-achat. L’objectif est d’identifier comment le fait de toucher une interface peut influencer l’évaluation du produit et l’intention de l’acheter. Les résultats de deux études expérimentales montrent que le toucher de l’interface permet d’inférer des informations sur le produit et d’avoir plaisir à interagir avec le produit, ce qui confirme la relation entre la connaissance et la représentation mentale et entre les actions sensori-motrices du corps et les contextes d’achat en ligne.

What this episode covers

NOW PLAYING

0:00 4:09

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. Vampires of the Paper Flower Consortium Elizabeth Guizzetti Come for the evening, stay for eternity! Paper Flower Consortium is a podcast from the largest vampire coven in Seattle. Their stories are told by Loretta Fabron Onfoy, coven historian and librarian, in the hope that the modern vampire's way of life is not lost during the next great language transformation. Some tales in this anthology are horrific, some are droll, some are filled with misadventure--just like any eternal existence. Episodes sponsored by the Paper Flower Consortium's Business Community. The history is followed by questions from curious initiates. Want to ask Lady Loretta a question about vampirism? Have a topic you want to see discussed? Email [email protected] API Intersection Stoplight Building a successful API requires more than just coding. It starts with collaborative design, focuses on creating a great developer experience, and ends with getting your company on board, maintaining consistency, and maximizing your API’s profitability.In the API Intersection, you’ll learn from experienced API practitioners who transformed their organizations, and get tangible advice to build quality APIs with collaborative API-first design.Jason Harmon brings over a decade of industry-recognized REST API experience to discuss topics around API design, governance, identity/auth versioning, and more.They’ll answer listener questions, and discuss best practices on API design (definition, modeling, grammar), Governance (multi-team design, reviewing new API’s), Platform Transformation (culture, internal education, versioning) and more.They’ll also chat with experienced API practitioners from a wide array of industries to draw out practical takeaways and insights you can use.H Stories of Hope The Dream Center Want to hear some good news and incredible stories of life transformation? Stories of Hope is a podcast produced by The Dream Center in Easley, South Carolina where you will learn about real-life stories connected to our ministry. These stories are so powerful that the redeeming love of Christ is undeniable. Join us and be encouraged...there is HOPE. We are so grateful for the outpouring of support for Stories of Hope. Season 5 of Stories of Hope releases every Thursday!Visit our website at dreamcenterpc.org for more information.Follow us on Facebook :@dreamcenterpcFollow us on Instagram:@dreamcenterpc

Frequently Asked Questions

How long is this episode of Transformation Digitale?

This episode is 4 minutes long.

When was this Transformation Digitale episode published?

This episode was published on July 27, 2021.

What is this episode about?

Can I download this Transformation Digitale episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!