Tracy van Straaten

Giuseppe Castellano talks to Tracy van Straaten, Founder and President of TvS Media Group, about the difference between marketing and publicity in children’s publishing; what illustrators and writers should realistically expect from marketing and publicity departments; why the pre-order window is important when it comes to the life or death of a book; and more.To learn more about Tracy and TvS Media Group, visit tvsmediagroup.com.Tracy mentioned Giuseppe’s chat with Hilary Knight. You can listen to that conversation here. If you find value in this podcast, consider becoming a paid subscriber on Substack, or a supporter on Patreon. On either platform, you will gain access to bonus episodes we call “Extra Credit”—among other perks and benefits. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.