Trade Marks and Brand Valuation

Intangible assets such as brands, patents and confidential information are often the biggest contributors to the total market value of a business. Episode 1 of The IP Kitchen kicks off the series by demystifying brand valuation for food and drink businesses. Joined by valuation expert Kelvin King, the episode explores what brand valuation really means, why brands and trade marks are often a company’s most valuable assets, and how they can be protected, enforced and leveraged for growth, investment and exit strategies. Timestamps:1.16 – Why are tangible assets important5:08 - Brand valuation5:39 - What is brand valuation and why does it matter?9:14 - How do you value a brand and the associated IP?20:12 - What role do trade marks play in the strength of brand valuation27:00 - Some of the other valuable IP that has developed with a brand