Trade Show Experiential Marketing Hacks that Save You Major Money

As in-person trade shows come roaring back in 2022, it’s the perfect time to talk about how you can make impact at these events without spending tons of money being an exhibitor. For a lot of you that work at or own functional CPG brands, being involved at trade shows (B2B or B2C) or heck even just having the opportunity to live sample at events/retailers is very important. B2B events like Natural Products Expo West or Fancy Foods Show are the perfect place to meet with dozens or hundreds of potential wholesale accounts. B2C events like Arnold Classic Expo or the Mr. Olympia Expo are where you can get major trial and build awareness for your consumable functional CPG products. With all this pent-up demand and the desire to revenge spend like it’s going out of style, you likely want to jump back into exhibiting anywhere and everywhere possible, right? I get it, but this could also be an emotional response that makes for messy cost inefficient decisions. Stop and think about this for a second…the world has fundamentally changed because of the “COVID-19 Effect”, so why do the same ole same ole with your experiential marketing at trade shows? I recognize the handful of trade show experiential marketing hacks that I’ll discuss aren’t a one-to-one swap for exhibiting, but they will hopefully provide a springboard for you to challenge establishment mechanical thinking inside your functional CPG brand. GHOST Lifestyle YouTube Channel = https://www.youtube.com/c/Ghostlifestyle FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall