Trade, Taste, and the Evolving Tale of Texas Whiskey

In “Trade, Taste, and the Evolving Tale of Texas Whiskey,” Gravy reporter Evan Stern visits the Lone Star State to get a taste of a growing movement: Texas whiskey. Given the importance of saloons in cowboy culture and western mythology, one might think Texas whiskey has a long and storied history. But though Texans have always had a fondness for the demon drink, as a legal industry, Texas whiskey is barely even twenty years old. Despite this youth, however, its growth has been explosive. While as recently as 2010, the state claimed a mere two whiskey distilleries, that number now hovers around sixty and is growing. Yet as makers like Still Austin, Balcones, and Garrison Brothers have garnered awards and drawn national attention, its identity is still being discovered and remains challenging to define. In an increasingly saturated market, one also can’t help but wonder: Is Texas whiskey on the cusp of something big, or will it bust? Through visits to two “grain to glass” distilleries, Stern learns of the industry’s origins from Dan Garrison. The first licensed whiskey maker in modern Texas, Garrison tells of the challenges he faced aging bourbon in the torrid Hill Country and how his process has matured since his days as an early pioneer. Gravy also hears about the challenges regional distillers have faced in distinguishing their brands in a saturated market from sommelier Daniel Whittington, while Kentucky-based spirits author Fred Minnick argues that Texans’ openness to experimentation has helped shift the flavor narrative of American whiskey. Illustrating this is John Evans who, in a move that could be considered unorthodox, has chosen to use oats in a mash bill he developed himself. A fifth-generation farmer, he opened Wilson Valley Mercantile on his family’s historic property after thinking: “Why not make corn worth more by selling it as whiskey?” Featuring spirits distilled from grains raised entirely onsite, he shares his journey as an independent upstart.  In these conversations, Gravy asks questions about process and flavor, while exploring how Texas’s emergence reflects the American craft movement and pondering what its future could mean for the drinking world as a whole. Learn more about your ad choices. Visit megaphone.fm/adchoices