Trail Running Culture: Alex Zono on Dirtbag Ultras and Design

If you’ve noticed the rise of running apparel that reflects the culture and spirit of the sport—not just performance metrics—designer and runner Alex Zono is part of that shift.Recorded at Paris Fashion Week, Alex joins Josh Rosenthal and Sam Lohse to talk about designing gear for runners who love the sport from dirtbag trail adventures to racing at the front of events like Black Canyon 50K. He shares the mindset behind his “Running is My Best Friend” collection, how trail culture influences his design philosophy, and why he’s still planning to line up at Black Canyon with the intent to compete.For trail and ultrarunners interested in how running culture, design, and performance intersect.Please give us a follow, rate the podcast, and give a review.Presented by Kiprun.----Find us at Borderlands.cc and sign up for the newsletter.Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.And if you haven't checked out Wylder yet, it's worth a look. iOS or Android