Transcreation - Why Translation Alone Won't Sell Your Business Globally | with Victoria Franco

Expanding into Spanish-speaking markets isn't just about translating your website or sales funnel. Cultural nuance, market expectations, and even how your product is positioned can make or break your success—and getting it wrong can be costly, awkward, or both. Victoria Franco shares stories of global marketing mishaps and explains why transcreation, not just translation, matters when you're ready to grow.WHAT YOU'LL LEARNWhy Google Translate and AI tools miss the cultural context that makes or breaks marketing in a new languageHow subtle translation errors turned major brand launches into embarrassing failures (think Honda's "Fitta" in Denmark)Why a funnel that converts beautifully in the US might completely fall flat in Latin AmericaWhat transcreation actually means and how it blends translation, marketing, and cultural awarenessWhy Spanish-speaking audiences respond to aspiration and lifestyle messaging rather than direct sales languageThe unexpected differences in how people buy, pay, and engage across cultures—and what that means for your offersWhen to bring in a transcreation expert (hint: it's much earlier in the process than you think)A FAVOURITE MOMENT"We don't just throw things to Google Translate and make it work. There are subtle things, cultural nuances, that just aren't caught." — VictoriaABOUT VICTORIA FRANCOVictoria Franco is a transcreation specialist and the creator of The Nuance Method™, which helps founders turn their messaging into Spanish content that feels native, not translated. With more than a decade in marketing and copywriting—and a lifetime of bilingual living—she works with wellness brands and coaches who want to expand into Spanish-speaking markets. She's based in Buenos Aires, Argentina, and believes that while tools assist, humans decide, and meaning always wins.CONNECT WITH VICTORIA FRANCOWebsite: https://lotuscopy.com LinkedIn: Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoria-franco-copywriter/CONNECT WITH ANKE HERRMANNTo stay in touch with Anke Herrmann, go to https://ankeherrmann.com/signup